Marketing communications in the digital age

The Open University (OpenLearn)

Type: Online course
Field: Media and journalism
Where: Online
When: Self-paced, start any time
Length: About 12 hours
Apply by: Open
Cost: Free
Perks: Free statement of participation

Study marketing communication frameworks, digital marketing tools and channels, message sources and appeals, and ethical issues in online marketing and advertising. Open to: marketing, communication and media learners at intermediate level; a free account is needed for the statement of participation.

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