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Introduction to Public Relations

Microsoft (on Coursera)

Type
Online course
Field
Media and journalism
Where
Online
When
Self-paced, start any time
Length
About 25 hours
Apply by
Rolling
Cost
Enrolment free; graded work and certificate need the paid Certificate experience (free trial may apply)
Perks
Shareable Microsoft career certificate via Coursera (paid)

Covers what public relations is, campaign strategy (research, objectives, audiences, channels, metrics), media relations and pitching, and how generative AI can support PR tasks. Open to: beginners. The catch: certificate and graded materials are paid; the page gives about 30 hours but modules add to about 25. Click Enroll on the course page.

Scout lists details from the organiser's own page. Check dates and eligibility there before you apply.

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